Rajshri’s
short form content to be available on the New MSN
Mumbai, 7th Oct, 2014: Rajshri
Entertainment Private Limited, India's leading digital entertainment studio, announces its
collaboration with New MSN, Microsoft Corp.’s information and entertainment
network. Short form digital entertainment and special interest content,
produced and aggregated by Rajshri Entertainment, will be showcased on the New
MSN in a comprehensive and powerful way across the web and application
experience. The New MSN is comprehensive and broad, bringing content from the
most well-respected and influential media sources together in one place.
Rajshri Entertainment is a digital entertainment
powerhouse, which produces content across multiple genres and languages. These
branded channels range from lifestyle to e-news and from kids to devotional.
All content produced is in High Definition. This collaboration will see a
bouquet of content from channels like Rajshri Food, Bollywood Now, Hollywood Now, Rajshri Soul and others, being featured on New MSN.
The partnership will ensure the content reaches a wider audience, across the
globe.
Speaking about the association, Inderpal Singh, General
Manager, Content Alliances, Rajshri Entertainment Private Limited, said, “We are
excited to partner with MSN for their new entertainment service. We are
producing over 150 minutes of original video content on a daily basis including
entertainment news, food shows, health and wellness, devotional amongst others.
Our videos have generated billions of views on leading digital platforms
worldwide. We are confident that the new MSN video service will help us reach a
wider audience in India and overseas.”
“Built from the ground up, the new MSN
combines comprehensive content from the world’s leading media outlets with
powerful tools to help you do more,” said Sanjay Trehan, Executive Producer, MSN India. He
added, “We’re excited to continue our relationship with Rajshri
Entertainment & continue to inspire people to discover new things about
themselves and the world around them.”
Viewers can enjoy the new experience at www.msn.com/en-in
Rajshri Entertainment Private Limited is
India’s leading digital entertainment studio. It is part of the 67-year-old
Rajshri group, India’s leading film and TV studio. Rajshri Entertainment
produces, aggregates and distributes entertainment content across multiple
languages and genres to digitally connected audiences worldwide, making
entertainment available anywhere, anytime and on any device.
Established on 15th August 1947, the Rajshri
group is one of India's oldest, largest and most successful entertainment
studios. The Rajshri name is synonymous with family entertainment. Having begun
as a film production and distribution studio, the group now has a significant
presence in TV content production, music and digital entertainment, reaching
viewers across the five screens of their life - cinema, TV, PC, mobile phones
and tablet computers.
No comments:
Post a Comment